We're Seth & Cheryl, and we're so glad you're here! In 2023, Seth was hitting a wall as a Store Manager. The long hours, nights, and weekends weren't just exhausting—they were taking him away from what mattered most. We were newly married and dreaming of starting a family, but we knew that lifestyle wasn't sustainable. We took a leap of faith to start our own business, and just one month later, we found out we were pregnant!

Proven Results We didn't just survive our first year; we thrived, crossing $250k in sales. By November 2025, we hit a major milestone: $1 Million in total sales. Today, in our third year, we have scaled, outsourced, and automated our operations so effectively that we now spend less than 10 hours per month working on the business, all while never touching any product. We've built a real business with real monthly income.

Our Mission: Teaching You the "Real" Side of E-commerce Seth’s background as a Teacher and Sales Manager means teaching & coaching is in his DNA. We’ve navigated the complex world of e-commerce and built a profitable, sustainable, scalable foundation. Now, we’re opening the doors to our community to teach you the exact techniques we used to grow without forever sacrificing time or family life.